REd

TEAM

DIGITAL

We help the world's leading B2B and B2C companies elevate their digital experience

Outside-in analysis of digital programs across 30+ industries and geographies to provide strategic and tactical intelligence that drives financial impact

We are blessed to work with leading brands.

Red Team Digital analyzes the digital capabilities and customer journeys of websites and mobile applications. Based on our analysis, we deliver performance benchmarking, competitive intelligence and advisory services.

Red Teams are an essential part of security assessments and threat prevention – evaluating capabilities from the outside-in to uncover vulnerabilities and highlight opportunities.

We adapt this approach from security to digital experience by evaluating a company's digital journeys and uncovering key points of friction and opportunities to drive engagement, conversion, and financial results.

How we Can Help

PROFILE

Objective measures of digital programs against those of competitors.

Benchmark the capabilities and usability of digital journeys.

UNDERSTAND

Market models and competitor insight to inform strategic planning and investment.

Analyze industry landscapes and underlying design structures.

act

Strategic and tactical recommendations to drive financial impact.

Build action plans and support optimization teams.

What they think

"The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with."
Caitlin Ward
Hyper Designer
"A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away."
Matthew Webster
Hyper Designer
"The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with."
Paige Brennan
Hyper Designer
"A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away."
Harrison Atkins
Hyper Designer
"The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with."
Demi Mason
Hyper Designer
"A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away."
Josh Quinn
Hyper Designer

How we are used

COMPETITIVE Intelligence
80%
due Diligence
60%
audits & Planning
20%
experience optimization
100%

* Companies we've helped build their website with Hyper

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